Ida Niedrich is passionate about Makeup, Skincare, Fragrance and the Beauty Industry. This passion is not only about the products it is also in bringing out the hidden beauty and confidence in every client and the enjoyment of live it brings with it. Ida loves teaching her clients how to make the most out the of beauty products they own and to feel great about themselves.

Ida began her journey in this industry in the early 1990’s joined Parfum Givenchy as State Manager. She excelled in her job and was picked up by Yves Saint Laurent, where she spent the next 18 years, raising the company profile in WA and training hundreds of consultants.

Ida started Wakeup Your Makeup in 2009 after realising that despite the massive turnover and the huge amounts of cosmetics that are purchased every year, many women lacked the basic knowledge of makeup application, in order to get the most out of the products they purchase.

Ida is presently contracted to Revlon as business development manager in between speaking engagements and workshops.

She currently lives in Perth’s Swan Valley region with Tom, her husband of 22 years and their two teenage daughters Alex and Gigi, a Jack Russell, two cats and four chickens.



About Wakeup Your Makeup

'Wakeup Your Makeup' is the trading name for The TOMIDA Family Trust ABN 44 048 837 590.
Wakeup Your Makeup is a wholly owned and operated Western Australian family business under licence from Wakeup Your Makeup Pty. Ltd.
(Est.1999 ABN 97 070 960 299).
P.O.Box 2154 Perth, WA 6069


Latest News

12 September 2017
12 September 2017
12 September 2017
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